Floating on Air
I helped pitch, concept, and bring to life Floating on Air, a fully integrated campaign designed to position Fidium as America’s favorite fiber internet provider.
Spanning TV, social, radio, print, and digital, the campaign traded tech jargon for emotional storytelling—focusing on the sense of freedom, ease, and connection great internet makes possible. In a category crowded with speeds and specs, Floating on Air stood out by showing how it feels to be truly connected.
The results spoke volumes:
– May became Fidium’s highest recorded sales month to date
– Fiber Gross Installs: 12,397 (116% of budget)
– Fiber Net New: 8,651 (122% of budget)
– Fiber Migrations: 2,083 (177% of budget)
Backed by a diverse and thoughtful media plan, the campaign exceeded expectations across every channel—from awareness to activation.
FIDIUM REBRAND
As part of a larger brand evolution, we led a comprehensive rebrand of Fidium Fiber—refreshing everything from paid ads and print to social and web. The updated look and feel brought new energy to the brand, shifting from generic, utility-driven messaging to a more emotional, human-centered approach. Across all touchpoints, the creative focused on how great internet feels, not just how it functions—resulting in a more cohesive, vibrant, and engaging brand presence that better connects with modern consumers.
