Superpowers, everywhere you work
During my time with Born&Bred, Superhuman brought us in at the ground level — before their social presence existed. I helped build their channels from scratch across Instagram, LinkedIn, Threads, and X establishing the voice, creative approach, and content infrastructure that everything since has been built on.
From there, we've been an embedded creative extension of their team, producing upwards of 80 assets per month while supporting product + feature launch and operating at the pace of a brand that moves fast and has strong opinions about how it shows up.
Day-to-day that's meant campaign concepting, copy across every format, and creative frameworks that keep their voice consistent without making it feel corporate. I also developed a content strategy workshop deck with defined voice principles and a 90-day roadmap, led SXSW activation content, and built out a creator and influencer partnership program using a creator-led rationale framework.
Work includes:
Channel buildout from scratch across Instagram, LinkedIn, and X
Brand voice development and content infrastructure
Product launch campaign — creative and copy
Social content strategy (pillars, voice, 30/60/90 roadmap)
SXSW activation — On the ground content capture
Influencer/creator partnership rationale and brand safety vetting
Ongoing organic content concepting and production
Grammarly
On the Grammarly side, the work follows a similar model — embedded, social-first, and spanning both content and creator partnerships. Multiple viral posts across organic brand content and creator-driven work, with a particular focus on vetting and building out Substack newsletter partnerships that are strategic fits, not just big numbers.
Work includes:
Content planning + design
Social content concepting and copy across platforms
Multiple viral posts — organic and creator-driven
Creator and influencer partnership strategy
Substack newsletter brand safety assessments and partner rationale
