SHARE THE MANA

During my time at Bray & Co, I played a key role in leading impactful projects for Dwayne "The Rock" Johnson's record-breaking tequila brand, Teremana. I spearheaded campaign ideation, led photoshoots, and provided art direction, design, and social strategy. The brand’s focus is on bringing good energy to life, highlighting the intersection of premium tequila and accessibility for consumers.

We saw 10% growth in 2024.

*More work available upon request.

Teremana Time is not its own distinct activity. It is a mindset you bring to an activity. Therefore, we need to show intentionality in the form of a group committing to the Teremana Time mindset. The occasion/activity is secondary to this intentionality.
Producer: Natalie Romero
Art Direction: Jake Alviene + Zoë Joffe
Production team: James Lee and team (of Lee Media)
Drink Stylist: David Probasco

Summer 2024: Shake Things Up—Focused on teaching people how to make premium cocktails at home using the tools they already have in their kitchen.
Creative Direction: Peter Bray
Art Direction: Zoë Joffe
Production team: James Lee and team (of Lee Media)

2025 Cocktail Strategy: Captured 35 cocktails in studio over the course of 2 days. Each cocktail was individually styled with custom glassware.
Creative Direction and Planning: Zoë Joffe
Production team: James Lee and team (of Lee Media)
Drink Stylist: David Probasco and Michelli Knauer

Rick Martinez: Chef & Best Selling Author

Abigail Heringer: Deaf Advocate & Influencer

Holiday 2024: We captured two influential “holiday stories” alongside lifestyle content, featuring seven cocktails across three micro-occasions: Friendsgiving, Second Servings, and Gift Exchange—all shot over two days. Our hero cocktail for this campaign was the Merry Margarita, which we branded in collaboration with Cocktail Courier as the “DON’T BRING ANYTHING KIT.” The concept was simple: when your holiday host says, “Don’t bring anything,” you show up with a ready-to-go cocktail box.
Creative Direction: Peter Bray
Art Direction: Zoë Joffe + Dan Rozenblum
Production team: James Lee and team (of Lee Media)
Drink Stylist: David Probasco and Michelli Knauer

Organic Social: Social first content creation.
Creative Direction and Shooting: Zoë Joffe
Graphic Designer: María José Guzmán
Drink Stylist: David Probasco and Michelli Knauer