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At Bray & Co, we serve as agency of record for Dwayne “The Rock” Johnson’s record-breaking tequila brand, Teremana.

I’ve led social-first creative across organic and paid channels—owning campaign ideation, art direction, recommended influencer partnerships, shooting + content planning, and paid media platform planning.

Our work brings the brand’s “good energy” to life through premium, accessible content. In 2024, our efforts contributed to 10% year-over-year growth.

Teremana Time is not its own distinct activity. It is a mindset you bring to an activity. Therefore, we need to show intentionality in the form of a group committing to the Teremana Time mindset. The occasion/activity is secondary to this intentionality.

***2025 Cocktail Strategy:*** Captured 35 cocktails in studio over the course of 2 days. Each cocktail was individually styled with custom glassware.

Rick Martinez: Chef & Best Selling Author

Abigail Heringer: Deaf Advocate & Influencer